Market Research Cedes to Big Data: Leslie Sanchez on Closing Gaps in Knowledge, Diversity and Ad Markets

Every so often, you come across a person that inspires you, brings out the best in you, and blows you away with their range of talent, impact, and intellect. Since 2007, that is what Leslie Sanchez has been to me and I am thrilled today to have the opportunity to share her story more widely. She?s been a White House appointee, CNN contributor, two-time author, and two-time founder. And she?s just getting going. Her latest endeavor smartly utilizes her market research background and early adopti...